Last week we received a tip about this new anti-abuse bus stop ad. We are especially intrigued by the brilliant fusion of technology in Amnesty International’s new campaign. We know from recent stories that abuse is happening at DC bus stops.
The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and get the message. [Gizmodo]
Do you think DC would benefit from an ad campaign like this one?